Posted on 4th December 2013
Retailers in Ashbourne are backing a campaign aimed at keeping communities safe by reducing the level of alcohol related crime in the area.
Officers from Ashbourne Safer Neighbourhood Team have been heading out on the beat to chat to licensees about the Intoxicated campaign and encouraging them to get on board.
Police will be teaming up with pub and bar staff in the area to challenge those who attempt to purchase alcohol at licensed premises when they have had too much to drink.
The initiative, which will be launching on Friday, December 6, will see staff at pubs in the town wearing the Intoxicated t-shirts, with posters and bar runners telling the customers what the campaign is all about.
Sergeant Denis Murphy who leads the Ashbourne Safer Neighbourhood Team said: “The extra demand that is created by drunken misbehaviour and disorder diverts us from keeping communities safe so we will be working closely with retailers to help tackle this issue.
“It is really encouraging to see such a positive response from retailers in the community backing the drive which will be launching late this week.
“It’s about educating licensees to make sure they know what the law and that it is illegal to serve a person who is intoxicated.
“We are not killjoys and really want people to have a good time over the festive period but that means drinking to achieve contentment rather than exceed capacity.”
Intoxicated is aimed at reducing the level of alcohol-related crime by urging pub, club and bar staff, as well as off-licenses, shops and supermarkets, to be more vigilant when it comes to serving customers.
Intoxicated was launched last year to target concerns about the level of alcohol-related crime and anti-social behaviour in areas across the High Peak.
The campaign has headed to the Derbyshire Dales following the successful drive with retailers across New Mills, Buxton, Chapel and Glossop.
To find out more about the campaign, speak to your local Safer Neighbourhood Team on 101, the non-emergency number for Derbyshire police.