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New Mills and Hayfield licensees toast Intoxicated campaign

Posted on 4th December 2013



Sergeant Phil Booth with Shellie Hagan, landlady of the Pride of the Peaks, New Mills

New Mills and Hayfield licensees are the latest retailers to raise a glass to the Intoxicated campaign following the successful drive in Buxton and Chapel.

The Safer Neighbourhood policing team have been out on the beat visiting pubs in the area and have encouraged all of the licensees to get on board with the scheme.

Officers will be teaming up with pub and bar staff to keep the communities safe by reducing alcohol-related crime and anti-social behaviour in the area.

Sergeant Phil Booth who leads the New Mills and Hayfield Safer Neighbourhood Team said: “Intoxicated is a great way for us to work alongside pub and bar staff to crack down on any alcohol-related issues in our community.

“Working with retailers and keeping them in the know about the law around alcohol is fundamental to the drive so it is really encouraging to see that they have all come on board.

“We have had such a positive response about the Intoxicated drive and we will be also working with off-licenses, shops and supermarkets to encourage them to be extra vigilant when it comes to serving customers.”

The drive, which is led by Derbyshire police and High Peak Borough Council, sees officers joining forces with licensees to raise awareness of the law around the sale of alcohol to people who have already had too much. 

As part of the campaign licensees will be offered advice and encouraged to:

 Train staff on how to pick up on the early stages of intoxication.

 Offer soft drinks and free water to people who have had too much.

 Look out for customers while collecting glasses or clearing tables and advise them on their behaviour.

 Offer to call a taxi for customers to help them get home safely

 Make sure they have adequate staffing levels and working CCTV coverage of their bar or pub.

 Training days are periodically organised by High Peak Borough Council and opened to local licensees, too.

To find out more about the campaign call your local policing team on 101.

You can also email the licensing team at

Do you need a quick answer to a general question? Then we recommend you visit the national Ask The Police web site.